BASIC AND ADVANCE DIGITAL MARKETING COURSE

Digital Marketing

  • What is SEO?
  • What are search engines and their functions ?
  • Understanding traffic , keywords etc .
  • On page optimization
  • Site Analysis
  • Keyword Research With Google Keyword Planner
  • Keyword Planning
  • Domain, URL Structure,Title Tag
  • Meta Tag, Anchor Tag, H1 Tag
  • Google Analytics (Code Generation)
  • Image Optimization (Alt Tag),
  • Sitemap Creation & Submission (html and xml)
  • Robots.txt, Custom 404,
  • 301 Redirect, .htaccess
  • Content Optimization

Online Reputation Management (ORM)

  • What is online reputation management
  • How to deal with criticism online, Ways to create positive brand image online
  • Understanding tools for monitoring online reputation, Step by step guide to overcome negative online reputation
  • Best examples of online reputation management

  • YouTube and Video Marketing

  • Understanding Video Campaigns, Creating 1st Video campaign
  • Importance of Video marketing, Benefits of Video marketing
  • Using you tube for Business, Create video adgroup, Developing you tube video for Marketing strategy
  • Get traffic through you tube channel/video to your website
  • How to Increase Youtube (Views, Subscriber Etc.), Targeting options, YouTube Monetization

Mobile and Web Marketing

  • Understanding Mobile Devices, Mobile Marketing and Social Media
  • Mobile Marketing Measurement and Analytics
  • Email Marketing, Mail Templates, Fundamentals of Mobile marketing
  • Database Collection of Email Id’s
  • Service provider (Mailchimp, Sendgrid)
  • App Store optimization (ASO), Add mobile
  • SMS marketing, Whatsapp Marketing, Instagram marketing

  • GOOGLE ADWORD CERTIFICATION

  • AdWords Fundamental, Search Advertising
  • Display Advertising, Video Advertising
  • Mobile Advertising, Shopping Advertising

  • Google Analytics Certification

  • Microsoft Certification

Adsense & Blogging

  • What is Adsense
  • How to get approved for Adsense
  • Cool trick to get Adsense approval by Google
  • Using your adsense account interface Placing ads on your blog
  • Creating blogs with our Free theme
  • What is Blogging

  • Affiliates

  • What is Affiliates
  • How to join and Earn with Affiliates
  • Top Indian and Worldwide Bloggers
  • How ot Earn Money with Blogging

  • Google Web Master (search console)







Google Analytics

  • Introduction to Google analytics
  • How Google analytics works, How to set up analytics account
  • Understanding Google analytics account structure
  • Hot to add analytics code in website, Understanding bounce & bounce rate
  • Understanding goals and conversion how to setup goals?
  • Difference between exit rate & bounce rate how to reduce bounce rate
  • How to setup goals, Importance of funnels
  • How to integrate adwords and analytics account
  • Benefits of integrating adwords & analytics
  • Measuring performance of marketing campaigns via Google analytics
  • How to view customized reports, How to set up filters & segment
  • Taking corrective actions if required, Understanding filters & segments

PPC Advertising (Google Ads & Adword Express)

  • Understanding in organic search results
  • Introduction to Google adwords & PPC advertising
  • Overview of Microsoft Adcenter (Bing & Yahoo)
  • Setting up Google adwords account, How does adwords rank ads
  • Campaigns, Adgroups, Ads, Keywords, etc.
  • Types of Advertising campaigns-Search, Display, Video
  • Difference between search & display campaign
  • Understanding adwords algorithm (adrank) in detail with examples
  • What is quality score, Advanced level bid strategies
  • Why quality score is important What is CTR?
  • Why CTR is important Understanding bids
  • What are flexible bidding strategies, Adding ad-extensions in our Campaign
  • Understanding ad-extensions, Enhanced CPC
  • Types of ad-extensions, Creating adgroups

Off page optimization

  • What is Off page SEO?
  • Why Off page is Important
  • What are Backlinks?
  • Backlinks Creation Methods
  • Difference Between Do Follow and No Follow Backlinks
  • What is Google Page Rank
  • How to Increase Google Page Rank
  • Web Directory Submissions
  • Social Bookmarking
  • Article Writing & Submission
  • Press Release Writing & Submission
  • Comment Blogging
  • Classifieds Posting
  • Forum Posting
  • Link Exchange (One way, two way and three way)
  • Search Engine Submissions
  • RSS Feeds




Social Media Marketing

  • What is social media
  • Understanding the existing social media paradigms & psychology
  • How social media marketing is different than others
  • Facebook Marketing
  • Understanding Facebook marketing practical session
  • Creating Facebook Page (Business Page)
  • Increasing fans on fan page
  • How to do marketing on fan page (with examples)
  • Fan engagement
  • Important apps to do fan page marketing
  • Facebook Advertising
  • Types of Facebook advertising
  • Best practices for Facebook advertising
  • Creating Facebook advertising campaign
  • Targeting in ad campaign
  • Payment module-CPC vs CPM-CPA
  • Setting up conversion tracking


Linkedin Marketing

  • What is Linkedin
  • Understanding Linkedin
  • Company profile vs Individual Profiles (Difference between Individual and Company Profiles)
  • Understanding Linkedin Groups (Manage Linkedin groups)
  • How to do marketing on Linkedin groups
  • Linkedin Advertising & it best Practices
  • Increase ROI from Linkedin ads
  • Linkedin Publishing, Company Pages

  • Twitter Advertising

  • Understanding twitter
  • Tools to listen & measure influence on Twiiter: Tweetdeck, Klout, PeerIndex
  • How to do marketing on Twitter
  • Black hat techniques of Twitter Marketing
  • Advertising on Twitter
  • Creating Campaigns
  • Types of Ads
  • Tools of twitter Marketing
Safe & Secure
Safe & Secure

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Early Bonus
Early Bonus

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Univarsal Access
Univarsal Access

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Secure Storage
Secure Storage

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Low Cost
Low Cost

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Several Profit
Several Profit

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