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Pay-per-click (PPC) is a type of online advertising which is utilized to drive traffic to respective websites. In this method, the owners pay the platform whenever an ad is clicked. It is used for driving traffic using distinct PPC advertising programs.

Google Ads are also known as Google AdWords is an advertising service provided by Google to businesses that want to display their ads on Google to promote the sale of products or services.

Automated bidding is a Google Ads bid strategy that helps in maximizing results based on your campaign goals that you set. For this, Google uses different factors such as their preferred devices, demographics, and the time of day they search for products.

Quality Score is a measure that is calculated between 1 and 10 for each keyword. QS defines the quality of the keyword compared with the advertisement and landing page. This metric is used to calculate AdRank, which is used to calculate ad position.

The Google Ad Extension expands your ad with additional details - providing people more reasons to choose your business to buy products/services. They usually increase the click-through rate of an advertisement by several percentage points.

KPI (Key Performance Indicator) is a tool in Google Analytics that helps to calculate performance measurement. The KPI measure helps a marketer analyze the websites based on some factors such as average time to engage users, bounce rate, the total number of users who visited the site, the total number of sessions, etc.

Search engine optimization is a process of optimizing a website or a web page to maximize the number of visitors by ensuring that the site appears on the top of SERPs. It is a way of improving your site to increase its visibility for relevant searches.

Blackhat SEO is also known as spamdexing that consists of unapproved practices that can increase a web page's ranking in a search engine result page (SERP). These practices are against the terms of service of search engines and as a result, the site may be banned from search engines and affiliate sites.

The meta description tells in brief what a web page is all about. Search engines usually display them in search results that can increase click-through rates. We recommend meta description between 50–160 characters.

A backlink is generated whenever a website links to another website. These are also known as inbound and outbound links. These links play an important role in ranking high in search engine result pages.

White Hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engine’s terms of service.

SEO Keywords are the terms and phrases that users use to search on search engines to look for a thing, business, or information. These keywords or terms are embedded in the content to make users find you online.

On-page SEO refers to all practices which optimize web pages according to search engine norms to rank them higher on them. This is done to get higher relevant traffic on the website. This includes various activities like adding a sitemap, robot file, etc.

These tags are used in HTML code in the website to provide a little info about the webpage. It is usually stuffed with targeted keywords. The meta tag’s limit is 255 characters. You can insert it inside HTML code.

It is the technique of using activities to connect with the right audience to increase sales, drive website traffic and make business a brand using social media platforms.

Social media helps you find and connect with your target audience through paid advertising. It also gives you a way to start a conversation and convert them into customers.

At SD Marketer, professionals recommend 5 to 6 hours per day as the minimum time you should spend on social media.

An influencer is a person who possesses the ability to send your message and promote your brand to a number of people. It involves persuading most famous leaders and celebrities to make your business a brand.